Before you begin: you’ll need a Filmmaker Profile and an approved project. If you already have both, you’re ready to create your first Market Question. If not, start with Getting Started as a Filmmaker and How to Submit a Project.
You can create a market from two places — both available in the dropdown menu:
This opens the Market Submission form, where you'll define your question, add details, and attach any visuals.
Keep your Market Question specific, easy to understand, and tied to a real outcome you can verify. This helps fans make confident predictions and ensures Story Inc. can confirm the final result when the market closes.
When creating your Market Question, you’ll move through three short sections in the submission form (as shown below).
Project Details
Link the market to one of your approved projects, select its current stage, and write a short featured description. Think of this as your quick “elevator pitch” for this specific market question — what’s happening in your project right now that makes this market exciting?
Tip: The market page will include a link to your project page, allowing fans the ability to have more context.
Market Question & Media
This is where you write your actual question and upload related visuals.
This is also where you can personalize your market page to get your fans excited.
Outcomes and verification
Finally, define how Story Inc. will verify the outcome and when the market closes. Be specific — for example, “Filmmaker announces premiere location on official social channels” or “Box-office totals verified via distributor report.”
Timing your Market Questions
Movies and television projects often take months or even years to complete — so it’s important to create a mix of short-term and long-term Market Questions. If every market is tied to an outcome 12 months away, fans may lose interest while waiting for results. Instead, aim for a balance:
A healthy mix of both keeps fans excited, gives them more chances to participate, and provides you with ongoing audience insight throughout your project’s life cycle.
Tip: You can launch new Market Questions at any time — think of them as ongoing chapters in your story’s conversation with fans.
Ideas for Market Questions
Market Questions aren’t just about milestones — they’re a creative tool. Use them to test story choices, audience reactions, or marketing ideas. You can ask fans to predict:
You can use Market Questions to gain insight into what audiences notice, expect, or want — even during development.
Here are some examples:
Once you’ve completed your Market Question, click Submit for review. Every market is reviewed by the Story Inc. team to ensure it’s clear, engaging, and aligned with platform standards.
You can continue to edit your Market Question until it’s approved and scheduled for launch. After it goes live, no changes can be made until the market closes and is resolved.
When approved, your market:
Share your market link, post an update on your project page, and invite fans to join in. The more engagement your market gets, the more insights you’ll collect.
As the filmmaker, you’re responsible for following through on the outcome verification plan you outlined during submission — whether it’s posting the result on your social channels, confirming an announcement, or providing proof of the event.
Story Inc. will use your verification to officially close the market and confirm the result.
